{"id":610,"date":"2021-08-26T09:00:12","date_gmt":"2021-08-26T09:00:12","guid":{"rendered":"https:\/\/el3.thembaydev.com\/greenmart_fresh\/?page_id=610"},"modified":"2026-08-26T04:25:49","modified_gmt":"2026-08-26T04:25:49","slug":"about-us","status":"publish","type":"page","link":"https:\/\/batangkalivanille.com\/shop\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"610\" class=\"elementor elementor-610\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc1a43 e-flex e-con-boxed e-con e-parent\" data-id=\"4cc1a43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62ae7e1 elementor-widget elementor-widget-tbay-heading\" data-id=\"62ae7e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tbay-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"tbay-element tbay-element-heading\">\n\t\t\t\t<h1 class=\"heading-tbay-title\">\n\t\t\t\t\t\t\t\t\t<span class=\"title\">Our Story<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79a60e6 e-flex e-con-boxed e-con e-parent\" data-id=\"79a60e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cba61f4 elementor-widget elementor-widget-image\" data-id=\"cba61f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/batangkalivanille.com\/shop\/wp-content\/uploads\/elementor\/thumbs\/logo-footer-rrqpuzn1biu1pn8ss91pnq86788en40zd5yexh4xt0.jpg\" title=\"logo-footer\" alt=\"logo-footer\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22bee3d e-grid e-con-boxed e-con e-parent\" data-id=\"22bee3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<span class=\"e-82f04b1-d8011d4 e-paragraph-base\" data-interaction-id=\"82f04b1\">Three Friends. One Vision.<\/span>\n\t\t\t\t\t<p class=\"e-701aa27-fcba9b0 e-paragraph-base\" data-interaction-id=\"701aa27\">The story of Batang Kali Vanille\u2122\ufe0f began not simply with a business plan, but with three friends whose paths crossed at just the right time.<\/p>\n\t\t\t\t\t<p class=\"e-cf9a201-6bd6a46 e-paragraph-base\" data-interaction-id=\"cf9a201\">Syed Muiz had developed a growing interest in exploring the potential of vanilla farming, while CK and Dr. Chong had already begun their journey into cultivation. By chance, all three found themselves exploring agricultural plots through the Department of Agriculture. They could have taken separate plots and pursued their ambitions independently. Instead, a simple thought brought them together <strong id=\"e-mt8iribm-cgvyjar\">why not build something together?<\/strong><\/p>\n\t\t\t\t\t<p class=\"e-4c64256-f75f264 e-paragraph-base\" data-interaction-id=\"4c64256\">That decision became the beginning of Masvanilla Sdn. Bhd. and Batang Kali Vanille\u2122\ufe0f, bringing together three partners with a shared ambition to cultivate <strong id=\"e-mt9lccnx-8v4oe4h\">one of the world's most valuable crops here in Malaysia<\/strong>.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edcdbee e-grid e-con-boxed e-con e-parent\" data-id=\"edcdbee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<span class=\"e-513c79a-dced296 e-paragraph-base\" data-interaction-id=\"513c79a\">From Batang Kali, Selangor<\/span>\n\t\t\t\t\t<p class=\"e-d565e4e-985707f e-paragraph-base\" data-interaction-id=\"d565e4e\">Their journey took root in Batang Kali, where they established what they believe to be the <strong id=\"e-mt8imc02-2jzo0o5\">first commercial vanilla farm in Selangor<\/strong>.<\/p>\n\t\t\t\t\t<p class=\"e-b6d9a89-1de80d3 e-paragraph-base\" data-interaction-id=\"b6d9a89\">For years, the vanilla used in Malaysia has largely depended on imported supply. Batang Kali Vanille\u2122\ufe0f represents a different possibility vanilla grown locally, harvested closer to home and cultivated with careful attention to quality.<\/p>\n\t\t\t\t\t<p class=\"e-f1812bc-f1b4a0b e-paragraph-base\" data-interaction-id=\"f1812bc\">The difference can be experienced in the bean itself. Freshly cultivated vanilla locally develops a distinctive and remarkably rich aroma. When scraped, the bean's paste reveal a moist, supple and naturally oily texture, releasing an intense fragrance and flavour that can transform pastries, desserts, beverages and culinary creations.<\/p>\n\t\t\t\t\t<p class=\"e-70663e8-f5343bd e-paragraph-base\" data-interaction-id=\"70663e8\">It is this freshness, character and quality that form the foundation of what Batang Kali Vanille\u2122\ufe0f aspires to represent <strong id=\"e-mt8isbhi-f28clea\">a premium Malaysian grown vanilla worthy of the finest kitchens and international markets.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-669b240 e-grid e-con-boxed e-con e-parent\" data-id=\"669b240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<span class=\"e-8f08c09-bf9651f e-paragraph-base\" data-interaction-id=\"8f08c09\">Growing More Than Vanilla<\/span>\n\t\t\t\t\t<p class=\"e-3f16704-428dade e-paragraph-base\" data-interaction-id=\"3f16704\">Vanilla is often regarded as the second most expensive spice in the world after saffron, reflecting the extraordinary care, time and craftsmanship required to cultivate and process every bean.<\/p>\n\t\t\t\t\t<p class=\"e-e8f7827-b6c19e9 e-paragraph-base\" data-interaction-id=\"e8f7827\">For Batang Kali Vanille\u2122\ufe0f, however, its value goes beyond the bean.<\/p>\n\t\t\t\t\t<p class=\"e-b2a6bcf-7c7797f e-paragraph-base\" data-interaction-id=\"b2a6bcf\">The founders see an opportunity to develop vanilla into a new high-value agricultural commodity for Malaysia, one capable of creating economic opportunities, encouraging specialised agriculture, supporting downstream industries and, eventually, establishing Malaysian grown vanilla in international markets.<\/p>\n\t\t\t\t\t<p class=\"e-0d670f6-d39d939 e-paragraph-base\" data-interaction-id=\"0d670f6\">What started with three friends and a plot of land in Batang Kali has therefore grown into a much larger ambition.<\/p>\n\t\t\t\t\t<p class=\"e-15a04c0-66895b3 e-paragraph-base\" data-interaction-id=\"15a04c0\"><strong id=\"e-mt8iytf0-m8fcmzi\">To cultivate something exceptional from Malaysian soil and to build an industry that one day may reach far beyond it.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f2ddec e-flex e-con-boxed e-con e-parent\" data-id=\"4f2ddec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a29f65 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3a29f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/batangkalivanille.com\/shop\/wp-content\/uploads\/2026\/08\/icon-malaysia.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-5135\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our Story Three Friends. One Vision. The story of Batang Kali Vanille\u2122\ufe0f began not simply with a business plan, but with three friends whose paths crossed at just the right time. Syed Muiz had developed a growing interest in exploring the potential of vanilla farming, while CK and Dr. Chong had already begun their journey &hellip; <a href=\"https:\/\/batangkalivanille.com\/shop\/about-us\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">About Us<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-610","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/batangkalivanille.com\/shop\/wp-json\/wp\/v2\/pages\/610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/batangkalivanille.com\/shop\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/batangkalivanille.com\/shop\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/batangkalivanille.com\/shop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/batangkalivanille.com\/shop\/wp-json\/wp\/v2\/comments?post=610"}],"version-history":[{"count":315,"href":"https:\/\/batangkalivanille.com\/shop\/wp-json\/wp\/v2\/pages\/610\/revisions"}],"predecessor-version":[{"id":5716,"href":"https:\/\/batangkalivanille.com\/shop\/wp-json\/wp\/v2\/pages\/610\/revisions\/5716"}],"wp:attachment":[{"href":"https:\/\/batangkalivanille.com\/shop\/wp-json\/wp\/v2\/media?parent=610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}